/beaducation: web design & development / site management / newsletters / print collateral / photography

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web design & development
Beaducation sells classes and supplies, and the homepage was designed to show both sides of the business equally. The "shoppe" is run by a free customizable shopping cart application, and the stylesheet was rebuilt from scratch to better match the look of the rest of the site.
    * design of homepage and all interior pages
    * html/css for site and "shoppe" skin within cart application
    * blogger stylesheet modified to blend with site design
beaducation.com »



site management
Beaducation is a growing website requiring management of the site content and research for site improvements.
    * weekly homepage and shoppe page updates to refresh site
    * entry of new products in shopping cart admin tool
    * copy writing and editing for product info pages




newsletters
Beaducation uses Constant Contact to manage its e-newsletters and email list. Bi-monthly newsletter templates are created within the template system.
    * newsletter design
    * css modifications
    * copy editing, some copy writing
    * cross platform, browswer and email application testing




print collateral
Beaducation advertises in several beading/wirework magazines, trade show brochures and online jewelry focused sites.
    * magazine advertising
    * trade show displays
    * postcards, brochures and business cards
    * kit inserts




photography
Each time a class or product is added to the selection, it is photographed and prepared for the web. Alternate views and "in use" shots are being added to most existing products over the next few months.
    * product & advertising photography
    * closeup photography of small, reflective subjects



about beaducation
Beaducation.com is the online resources for jewelry making classes, tools & supplies. Their step-by-step video classes are taught by the best national instructors and their products are shipped to customers around the world.